VCP – Craft Visual Communication Platform

VCP – Craft Visual Communication Platform

Category : Client Portfolio

The “Craft” Visual Communication Platform (VCP) is “one of the most unique processes ever to be introduced on an industrial / construction project”.

Introduced in 2009 on a distress project in Port Arthur, Texas and since implemented on five (5) new project in the U.S. and Canada – We can literally drive your daily performance metrics (safety, schedule, and quality) using this innovative video strategy.

  • KPI Design Strategy: "From The Top" allows senior management to visually address the workforce continually (weekly/monthly) throughout the life of the project
  • KPI Design Strategy: "Real Stories from the Field" includes craft re-enactments and peer to peer engagement.
  • KPI Branding Strategy: BBS and other programs for top of mind awareness (visual impact)
  • KPI Design Strategy: "TimeOut for Safety" allows safety professional to high light leading and lagging indicators.
  • KPI Design Strategy: Learning aides are created in short two minute packages to allow for continued use and discussion points during weekly meetings.


The Breakdown: Case Study

See for your self how we break down our strategy step by step:


In the Beginning: 2009

Hear directly from the original client and stakeholder with this personal testimony and case study:

To view more on the VCP, visit the YouTube Playlist


To contact direct or request additional information please contact 866.487.2815.